Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

• Including keywords in his ad text
• Decreasing the bid for the ad
• Improving the speed of his website
• Cloning the ad multiple times

The correct answer is:

• Including keywords in his ad text

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Sources: Google Ads Display Certification Course

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