Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

  • Including keywords in his ad text
  • Decreasing the bid for the ad
  • Improving the speed of his website
  • Cloning the ad multiple times

The correct answer is:

  • Including keywords in his ad text

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Sources: Google Ads Search Certification Course

To see all the questions and correct answers of the Google Ads Search Certification Exam, Click HereGoogle Ads Search Certification Answers.

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