Which type of pillar page is in the form of an ungated guide or ebook?
Resource pillar page Guide-type pillar page Information-based pillar page 10x content pillar page The correct answer is: 10x content pillar page CLICK
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True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Marketing
Read moreAll of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:
The core topic is featured in the URL The core topic is featured in the H1 The core topic is
Read moreTrue or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Marketing
Read moreFill in the blank: When linking your topic cluster together, it’s critical that you __________.
link all subtopics to the pillar page only link the top 20 performing subtopics to the pillar page link the
Read moreAll of the following are components of a topic cluster EXCEPT:
Core topics, which will take the shape of your pillar page Subtopics, such as blog posts or videos Distribution channels,
Read moreMost organizations target how many buyer personas?
1–2 3–5 6–10 At least 10 The correct answer is: 3–5 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
Read moreTrue or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Marketing
Read moreTrue or false? Buyer personas are non-fictional case study examples of your most successful customer.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Marketing
Read moreWhich parts of your organization can benefit from buyer personas?
Marketing team Sales team Services team A and B A, B, and C The correct answer is: A, B, and
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