HubSpot Digital Advertising Certification

ideas historical performance target audience conversion path The correct answer is: historical performance CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS

Sustainability Ethical sourcing Free shipping Charitable donation All of the above The correct answer is: All of the above CLICK

“Different types of dog food” “How to teach a dog to sit” “Best animal rescues near me” “PetSpot animal supplies”

People who have previously interacted with one of your digital ads A lookalike audience based on your existing customers People

Tell your buyer persona why the other products or services available are bad Promote lead generation content offers Highlight the

Promote generic, unbranded content Direct someone to a pricing page Include discounts to encourage immediate purchase Help your buyer persona

Address the problem your buyer persona is experiencing Question why your buyer persona cannot solve their own problem Present your

Decision Consideration Research Awareness The correct answer is: Research CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: HubSpot Digital

Remarket to existing contacts and website visitors Use analytics to better understand your audiences across platforms Outperform your organic marketing