When using analytics on your website, what do we mean by the term ‘conversion’?
The act of a user coming from a certain geographical location The act of a user spending a certain amount
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How is a spreadsheet defined?
An interactive computer application for the organisation, analysis and storage of data A static collection of related data tables that
Read moreWhy should you avoid focusing on collecting as much data as possible?
Vast quantities of data will take a long time to process Large amounts of data are harder to store online
Read moreWhat do website analytics allow you to do?
Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts
Read moreFill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
Organic keywords Social media ads Paid keywords Directories The correct answer is: Paid keywords CLICK HERE TO DOWNLOAD FULL EXAM
Read moreIn the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Conversion Dimension Access Metric The correct answer is: Dimension CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhen using analytics programmes on your website, which of these do not fall under the category of a dimension?
The device users access the site with The time a user spends on the site The browser a user uses
Read moreHow can your business benefit from video without making one yourself?
Advertising on other people’s videos Commenting on other people’s videos Sharing other people’s videos Interacting with other people’s videos The
Read moreHow can you attract social media users to share your video content online?
Tag them in posts Use hashtags Make them funny Use subtitles The correct answer is: Tag them in posts CLICK
Read moreWhich of the following factors can impact the open rate of your email campaigns?
The amount of links contained in the email The number of images in your email The opportunity for customers to opt-out
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