When advertising using Search Engine Marketing (SEM), you only pay…
when your ad appears within the search results when a conversion happens on your website when your ad is clicked
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When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Alongside them Below them On the next page after them Above them The correct answer is: Above them CLICK HERE
Read moreWhen optimising a website for search, what impact do meta and title tags have on the search engine?
They are hidden messages that have no bearing on search engines They are the on-page content that appears on your homepage, telling
Read moreWhen looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
Choosing what images to put on your website Reserving all the social profiles that you will be using for the
Read moreSearch engines see the content on a website as written code. How can you help search engines identify the images on your website?
Place them well within your text Make them eye-catching Put branding on them Give them descriptive names The correct answer is:
Read moreWhen running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
To see personal data about the person who bought from you To understand what is working and what is not
Read moreWhen fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Quotation marks Apostrophes Italics Square brackets The correct answer is: Quotation marks CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Read moreFill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
relevance conversion clicks importance The correct answer is: relevance CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhich of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
It will help the ad stand out and encourage people to click it It will guarantee the ad appears at
Read moreThere are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
The quantity of links is important, not the quality The quality of links is important, not the quantity Links hidden
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