What are three signals broad match uses to match Search ads with queries?
Interests Device Geographic Language Smart Bidding The correct answer is: Geographic Language Smart Bidding CLICK HERE TO DOWNLOAD FULL EXAM
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What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?
Reaching the right user at the right price with relevant ads Automatically creating headlines in response to content on advertisers’
Read moreWhat does value-based bidding do?
It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions
Read moreCharlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the
Read moreYou want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?
Less click-fraud Longer funnels Lower eCTR More relevance Greater flexibility The correct answer is: More relevance Greater flexibility CLICK HERE
Read moreWhat are two types of value-based Smart Bidding strategies?
Target impression share Maximize conversion value with target ROAS Manual CPC Maximize conversion value The correct answer is: Maximize conversion
Read moreWhich method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?
You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by
Read moreHow does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?
It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate. It allows Smart Bidding to predict
Read moreAlex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
By showing his ad to people searching for related information about helmets. By linking to Alex’s ad from related social-media
Read moreHow can marketers use AI-powered Search ads to serve their business needs?
By using exact match keywords as a means of helping AI-powered Search reach particular audiences By relying on manual bidding
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