Google Ads Search Certification Answers Archives

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

November 4, 2023 Jane Hanson

Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience The correct answer is: Ad relevance Ad landing

Google Ads Search Certification Answers

How does value-based bidding work?

November 4, 2023 Jane Hanson

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by

Google Ads Search Certification Answers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

November 4, 2023 Jane Hanson

Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing

Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

November 4, 2023 Jane Hanson

By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts

Google Ads Search Certification Answers

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

November 4, 2023 Jane Hanson

Ad quality determines this. It’s based on ad and website relevance. Bids determines this. It’s based on how much marketers

Google Ads Search Certification Answers

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

November 4, 2023 Jane Hanson

Their ad will appear if the search terms have the same meaning as the keyword. Their ad will appear if

Google Ads Search Certification Answers

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?

November 4, 2023 Jane Hanson

Sales Product and brand consideration Brand awareness and reach Leads The correct answer is: Leads CLICK HERE TO DOWNLOAD FULL

Google Ads Search Certification Answers

A Search ad’s auction-time ad quality is affected by three factors. What are they?

November 4, 2023November 4, 2023 Jane Hanson

Ad relevance affects auction-time ad quality. Bidding strategy affects auction-time ad quality. Ad Rank affects auction-time ad quality. Expected clickthrough

Google Ads Search Certification Answers

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

November 4, 2023 Jane Hanson

Display Search Shopping Video The correct answer is: Display CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Search Certification Answers

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

November 4, 2023 Jane Hanson

The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than