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Google Ads Search Certification Answers

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

August 15, 2023 Jane Hanson

Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Bob’s ad will appear if

Google Ads Search Certification Answers

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

August 15, 2023 Jane Hanson

Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s

Google Ads Search Certification Answers

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

August 15, 2023 Jane Hanson

It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content.

Google Ads Search Certification Answers

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

August 15, 2023 Jane Hanson

An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400

Google Ads Search Certification Answers

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

August 15, 2023 Jane Hanson

Ad extensions Manual control Seller ratings Machine learning The correct answer is: Machine learning CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Search Certification Answers

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

August 15, 2023 Jane Hanson

Give potential customers the ability to contact a business via a text message Highlight key information and unique selling points

Google Ads Search Certification Answers

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

August 15, 2023 Jane Hanson

Sign in to the Google Ads account where you wish to make the text ad. In the page menu on

Google Ads Search Certification Answers

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

August 15, 2023 Jane Hanson

Up to 15 characters in each Unlimited number of characters in each Up to 10 characters in each Up to

Google Ads Search Certification Answers

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

August 15, 2023 Jane Hanson

The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than

Google Ads Search Certification Answers

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

August 15, 2023 Jane Hanson

By showing his ad to people searching for related information about helmets. By linking to Alex’s ad from related social-media