Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Product and brand consideration Leads Brand awareness and reach Website traffic The correct answer is: Leads CLICK HERE TO DOWNLOAD

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Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

The score will decrease upon accepting the recommendation. The score might increase or decrease depending on the recommendation. The score

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