How can ad extensions contribute to increasing user engagement?
With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions
Read moreGoogle Ads Search Certification Answers
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation The correct answer is: Energy-efficient fridge
Read moreHank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS
Read moreGoogle Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion The correct answer is:
Read moreGoogle Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which
Read moreThree core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Options and tracking Profit and privacy Credits and context Control and results The correct answer is: Control and results CLICK
Read moreGoogle Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
Goals and analytics. Loading and site speed. Content and formatting. Length and extensions. The correct answer is: Content and formatting.
Read moreGoogle Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Search, Display, Video, Print, and App Social, Video, App, Audio, and Shopping Ads Search, Display, Video, Shopping, and App Search,
Read moreGinger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
has a larger font size includes a current promotion is listed after search results includes at least two different colors
Read moreGina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
More relevance Less click-fraud Greater flexibility Longer funnels Lower extra The correct answer is: More relevance Greater flexibility CLICK HERE
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