Google Ads Search Certification Answers Archives

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

August 16, 2023 Jane Hanson

More followers on the store’s social media presence. Getting more customers to learn about his products. More online sales through

Google Ads Search Certification Answers

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

August 16, 2023 Jane Hanson

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week.

Google Ads Search Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

August 16, 2023 Jane Hanson

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) The correct answer is: Target impression

Google Ads Search Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

August 16, 2023 Jane Hanson

Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) The correct answer is: Maximize clicks

Google Ads Search Certification Answers

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

August 16, 2023 Jane Hanson

Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission.

Google Ads Search Certification Answers

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

August 16, 2023 Jane Hanson

Video Display Shopping Search The correct answer is: Search CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

August 16, 2023 Jane Hanson

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into

Google Ads Search Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

August 16, 2023 Jane Hanson

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500

Google Ads Search Certification Answers

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

August 16, 2023 Jane Hanson

He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. Users may

Google Ads Search Certification Answers

Match these Search Audience solutions with the benefits they can bring to your campaigns.

August 16, 2023August 16, 2023 Jane Hanson

To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2) To upload your