Google Ads Search Certification Answers Archives

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

October 30, 2023 Jane Hanson

It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. It’s

Google Ads Search Certification Answers

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

October 30, 2023 Jane Hanson

It’s a metric that scores the quality of traffic that clicks on your ads It’s an estimate of the quality

Google Ads Search Certification Answers

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?

October 30, 2023 Jane Hanson

Responsive search ads provide greater flexibility. Responsive search ads provide more relevance. Responsive search ads provide longer funnels. Responsive search

Google Ads Search Certification Answers

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

October 30, 2023 Jane Hanson

They no longer need to optimize their Search campaigns. They are able to save time and reinvest in the priorities

Google Ads Search Certification Answers

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

October 30, 2023 Jane Hanson

udget type Web browser Device type Location Budget The correct answer is: Device type Location CLICK HERE TO DOWNLOAD FULL

Google Ads Search Certification Answers

A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

October 30, 2023 Jane Hanson

If the search terms contain all three of the exact keywords, their ad will appear. If the search terms have

Google Ads Search Certification Answers

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?

October 30, 2023 Jane Hanson

Testing and reporting on the speed of Brian’s websites Judging ad popularity on social media Comparing Brian’s sales with ad

Google Ads Search Certification Answers

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

October 30, 2023 Jane Hanson

Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her

Google Ads Search Certification Answers

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

October 30, 2023 Jane Hanson

Phrase match Keyword targeting Broad match Exact match The correct answer is: Exact match CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Search Certification Answers

If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal?

October 30, 2023 Jane Hanson

Automated bidding sets the appropriate bid for each and every auction. Automated bidding sets time and marketing resources Automated bidding