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Google Ads Measurement Certification

Google Ads Measurement Certification 

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

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VTCs are recorded when users interact with an ad and then later convert. In conversion reports, VTC data are included

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Google Ads Measurement Certification 

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

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Purchases Directions Leads Sign-ups Pageviews The correct answer is: Leads Sign-ups CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

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Google Ads Measurement Certification 

You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

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KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a

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Google Ads Measurement Certification 

You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)

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Conversion value/click View-through conversions All conversions Assisted conversions The correct answer is: View-through conversions All conversions CLICK HERE TO DOWNLOAD FULL EXAM

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Google Ads Measurement Certification 

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Jane Hanson 0 Comments

Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google

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Google Ads Measurement Certification 

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Jane Hanson 0 Comments

Media mix model Attribution Machine learning Cross-channel The correct answer is: Media mix model CLICK HERE TO DOWNLOAD FULL EXAM

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