Google Ads Measurement Certification Archives

By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display?

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

Your phone number, your e-mail address, or your business website Your discounts, your pricing, or all your special sales and promotions Your

Google Ads Measurement Certification

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store.

Google Ads Measurement Certification

Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time

Google Ads Measurement Certification

Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.)

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

Google Play Google Campaign Manager Google Ads Google Firebase Google Analytics The correct answer is: Google Play Google Firebase CLICK

Google Ads Measurement Certification

Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline

Google Ads Measurement Certification

Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

By opening her assisted conversions report. By switching to the attribution overview report. By segmenting the data by conversion action.

Google Ads Measurement Certification

Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

In Firebase, the account needs to be an owner on the project you want to link. The Google account needs

Google Ads Measurement Certification

Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

He can use Display upsell ads. He can use videos to tell stories. He can highlight brand attributes. He can

Google Ads Measurement Certification

As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

Provide contact information View an online advertisement Respond to a call-for-action Demonstrate loyalty The correct answer is: View an online advertisement

Google Ads Measurement Certification

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

December 17, 2020July 4, 2021 Jane Hanson 0 Comments

Google Ads Conversion Tracking Conversion Linker Google Optimize Floodlight Counter The correct answer is: Conversion Linker CLICK HERE TO DOWNLOAD