Google Ads Measurement Certification Archives

Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.)

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Qualifies new leads. Communicates with customers. Enables remarketing to visitors. Responds to reviews. Shows converted sales. The correct answer is:

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Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements. Share visitor information

Google Ads Measurement Certification

Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Tag Manager Search Ads 360 Surveys Data Studio Display & Video 360 The correct answer is: Search Ads 360 Display

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Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the

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Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Bidding Optimization Media mix optimization Targeting Optimization Creative Optimization The correct answer is: Media mix optimization CLICK HERE TO DOWNLOAD

Google Ads Measurement Certification

Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Media Mix Channel Attribution Placements The correct answer is: Channel CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Google Ads Measurement Certification

Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Creative Targeting Media Mix Bidding The correct answer is: Creative CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Google Ads Measurement Certification

Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

It should be up on the web after a 24-hour review. It will take exactly three days to be published. It takes

Google Ads Measurement Certification

Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Store Number Store Category Store Code Store Identifier The correct answer is: Store Code CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Measurement Certification

Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Return on ad spend Machine learning Total tax deductions Reporting freshness The correct answer is: Reporting freshness CLICK HERE TO