Google Ads Measurement Certification Archives

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy The correct answer is: An online-to-offline strategy CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Measurement Certification

Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Standard access in Firebase Standard access within Google Ads Administrative access in Firebase Administrative access in Google Ads The correct

Google Ads Measurement Certification

Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members

Google Ads Measurement Certification

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Click Session time Page load Download Bounce Rate The correct answer is: Click Page load CLICK HERE TO DOWNLOAD FULL

Google Ads Measurement Certification

Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data

Google Ads Measurement Certification

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

A click event tag A social event tag A page load event tag A reload event tag The correct answer

Google Ads Measurement Certification

Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

The listing must be created using a separate email address. State or federal permission is required to change the address.

Google Ads Measurement Certification

Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

View-through impression Maximize conversions Enhanced CPC Target impression share Maximize clicks The correct answer is: Maximize conversions Enhanced CPC CLICK HERE

Google Ads Measurement Certification

In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Google My Business Maps Google My Business Messaging Google My Business Photos Google My Business Insights The correct answer is:

Google Ads Measurement Certification

In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Consideration Awareness Loyalty Purchase The correct answer is: Consideration CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: