Google Ads Measurement Certification Archives

Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Insert the tag code into the Floodlight tag of any applicable web page. Input the tag code between the tags

To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

All images in JPEG format Any legacy conversion tag Any social-media links on-page All web pages using HTTPS The correct answer is: Any

Google Ads Measurement Certification

Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Tara can create multiple Google My Business accounts for each location. Tara can access each Google My Business account on

Google Ads Measurement Certification

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Link her Firebase and Google Ads account. Set up Google Analytics with her app data. Assign values to search attribution.

Google Ads Measurement Certification

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign

Google Ads Measurement Certification

Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models.

Google Ads Measurement Certification

Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Marketing objectives Campaign metrics Media objectives Business objectives The correct answer is: Campaign metrics CLICK HERE TO DOWNLOAD FULL EXAM

Google Ads Measurement Certification

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

She needs to learn the data models used by Google’s automation systems. She needs to choose a CRM that can

Google Ads Measurement Certification

Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

December 19, 2020August 15, 2021 Jane Hanson 0 Comments

Display advertising An online-to-offline strategy Third-party lead generation Search engine optimization The correct answer is: An online-to-offline strategy CLICK HERE

Google Ads Measurement Certification

Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

The click analysis report The attribution overview report The campaigns report The conversions report The correct answer is: The attribution