Google Ads Measurement Certification

Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. Data-driven attribution uses

Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target. Maximize Conversions is

They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative,

Enhanced impressions Target CPA Viewable CPM Manual CPC The correct answer is: Target CPA CLICK HERE TO DOWNLOAD FULL EXAM

You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have

Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score CLICK HERE TO DOWNLOAD FULL EXAM

By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness

You’d know because they filled out an email subscription form. You’d know because they called to ask about a test-drive.

Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager,

Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads