If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the
Read moreGoogle Ads Measurement Certification
If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?
Tag Assistant could automatically create tag code snippets. Tag Assistant could troubleshoot unverified conversion actions. Tag Assistant could tell you
Read moreWhat report can help show the duration between a user’s first exposure and their subsequent conversion?
The navigation report The seasonality report The time lag report The change history report The correct answer is: The time
Read moreWhat does Google Analytics 4 refer to as interactions on a website or app?
Goal Incident Conversion Event The correct answer is: Event CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreIn what way does experimentation help achieve a best-in-class measurement approach?
By assisting in the collection of multiple data points By providing a way to validate and test insights By driving
Read moreIn setting up the value of an online conversion action, what should you do?
Regardless of the value of the lead, always set it as $0. Regardless of the value of the lead, always
Read moreHow would you turn marketing insights into action?
By shifting budgets from well-performing channels to underperforming channels. By increasing the frequency of underperforming ad creatives. By focusing on
Read moreA hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each
Read moreIf an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created
Read moreA marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
Pageview Purchase Lead App installs The correct answer is: Lead CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read more