What can automated bidding help an advertiser improve?
Performance Calls-to-action Competition Languages The correct answer is: Performance CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
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Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Maximize conversions Target return on ad spend (Target ROAS) Enhanced cost-per-click (eCPC) Target impression share The correct answer is: Target
Read moreMike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
Automated rule generation Automated ad language translation Automated targeting Automated video production The correct answer is: Automated targeting CLICK HERE
Read moreLoretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
It allows her to reach over 90% of local internet users across thousands of apps and websites. It allows her
Read moreSteve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences The correct answer is: In-Market audiences CLICK HERE TO DOWNLOAD FULL
Read moreWhen deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When
Read moreOlivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
Affinity audiences Similar Audiences Dynamic remarketing Demographic targeting The correct answer is: Affinity audiences CLICK HERE TO DOWNLOAD FULL EXAM
Read moreHow is using non-last-click attribution conversions useful for Performance Planner forecasts?
To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities
Read moreKaren owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
Keyword examples Example placements Budget amount Creative assets Interest categories The correct answer is: Budget amount Creative assets CLICK HERE
Read moreWhich two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve
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