Which of the following factors wouldn’t change an account’s optimization score?
Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix The correct answer is: Renaming campaigns
Read moreGoogle Ads Display Certification Answers
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions
Read moreWhich of the following goals can you achieve for your marketing campaign by using automated bidding?
To choose what time of day your ads will appear To reach the right user with the right message at
Read moreJames is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Limit the number of times an individual in that region sees the ad Buy more ad inventory in that region
Read moreA direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
target cost–per–acquisition (CPA) bidding cost–per–click (CPC) bidding cost–per–day (CPD) bidding viewable cost–per–thousand impressions (vCPM) bidding The correct answer is: target
Read moreWhich practice would be acceptable under Google’s editorial and technical requirements?
Promoting documented copyrighted content Including a generic phrase like “Buy products, click here” Linking to a site that’s under construction
Read moreFrequency capping limits the number of times:
your ads appear to the same person on the Display Network your ads appear during the designated days and hours
Read moreOn te Display Network, enhanced chost–per–click (ECPC) automatically:
sets bids to help you get as many conversions as possible adjusts your manual bid up or down based on
Read moreTargeting by topic is a good strategy if your client wants to:
drive sales on his website actively manage his budget because he has strict cost–per–acquisition goals control where his ads appear
Read moreHow Does Google Display Ads Grow Marketing Results For Advertisers?
It calculates the number of times an ad is effectively run on test websites, then shows the ad on all
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