What can the Performance Planner recommend?
Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share”
Read moreGoogle Ads Display Certification Answers
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
3,000,000 300 3,000 300,000 The correct answer is: 3,000,000 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreBen is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,600 to generate 1,600
Read moreWhat’s one reason to use a responsive display ad for your campaign?
You want to upload your ads. You want to increase control of your ad format. You want to meet your
Read moreHow does Google Display ads grow marketing results for advertisers?
It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective and
Read moreWhich statement is true about Responsive Display Ads?
The ads can meet exact branding requirements. The ads adjust to available screen space when delivered. They offer the advertiser
Read moreIngrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her
Read moreGoogle Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which
Read morePriya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
Enhanced cost-per-click (eCPC) Target impression share Maximize clicks Target return on ad spend (Target ROAS) The correct answer is: Maximize
Read moreWhat is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time The
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