When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
Size, appearance, and format Format, appearance, and external links Format, image sizes, and external links Size, external links, and font
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Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions. Google
Read moreThe customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time.
Read moreWhat is a key benefit of Smart Display campaigns?
Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart
Read moreAngela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
At least 30 conversions on Display or at least 50 conversions on Search. At least 100 conversions on Display or
Read moreWhat is one way that Performance Planner helps businesses increase sales?
By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement
Read moreWhile managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the
Read moreIn order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
Dynamic remarketing Standard remarketing Remarketing Affinity Audiences The correct answer is: Dynamic remarketing CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreMillie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding The correct answer is: Conversion-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM
Read moreLauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
Demographic targeting Dynamic remarketing Custom Affinity Audiences Custom Intent audiences Similar Audiences The correct answer is: Custom Intent audiences Similar
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