What two main ad formats can be used in a Google Display ads campaign?
Search Ads Uploaded Ads Social Ads Responsive Display Ads The correct answer is: Uploaded Ads Responsive Display Ads CLICK HERE
Read moreAuthor: Jane Hanson
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine
Read moreOptimization Score is made up of over 50 recommendations to optimize Search campaigns.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: Google Ads
Read moreBarbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
Exact Broad Broad-match modifier Phrase The correct answer is: Broad CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreCharlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the
Read moreLayla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)
Dynamic video insertion More qualified leads Faster loading landing pages Better ad quality Attractive video assets The correct answer is:
Read moreTo earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
has a larger font size includes at least two different colors has a relevant headline includes a current promotion is
Read moreTim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses different skateboards
Read moreWhich attributes describe a good landing page experience?
Easy to navigate High amount of user traffic Relevant and original content Transparency about your business The correct answer is:
Read moreWhich of the following can be customized with audience signals to make Search campaigns more efficient?
Headline length Keywords Networks All of the above The correct answer is: Keywords CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
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