What two types of remarketing can be used on Google Display ads?
Custom remarketing Dynamic remarketing Email remarketing Standard remarketing The correct answer is: Dynamic remarketing Standard remarketing CLICK HERE TO DOWNLOAD
Read moreAuthor: Jane Hanson
What are the three marketing objectives that can be met via targeting on Google Display ads?
Build awareness Drive action Generate buzz Influence consideration The correct answer is: Build awareness Drive action Influence consideration CLICK HERE
Read moreWhich of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding Daily budget pacing Impression share-based bidding User ID-based bidding The correct answer is: Auction-time bidding CLICK HERE TO
Read moreMatch each auto-bidding strategy to the right campaign goal.
Traffic (3) Conversions (2) Visibility (1) Revenue (4) The correct answer is: Traffic (3) Conversions (2) Visibility (1) Revenue (4)
Read moreWhich of the following is not a component of Google Display ads’ value proposition?
Intent Machine learning Performance Search The correct answer is: Search CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreWhat are the three main automation components of Smart Display campaigns?
Automated bidding Automated conversions Automated creatives Automated targeting The correct answer is: Automated bidding Automated creatives Automated targeting CLICK HERE
Read moreHow can Google Ads help you advance your business goals?
By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products
Read moreAdvertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Shopping 2) Search (3) Video (4) Universal App (1) The correct answer is: Shopping 2) Search (3) Video (4) Universal
Read moreUploaded ads give advertisers access to more inventory than Responsive Display Ads.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: Google Ads
Read moreWhich of the following are the benefits of using Responsive Display Ads?
Simplicity Automation Control Reach The correct answer is: Simplicity Automation Reach CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
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