Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Responsive Display Ads (5) None (2) Image ads (1) AMPHTML ads (3) Responsive Display Ads (4) The correct answer is:
Read moreAuthor: Jane Hanson
Match each business objective with the Google Ads campaign type best suited to deliver the desired result. (Each campaign type can be used only once.)
Shopping campaign (1) Display campaign (3) App campaign (2) The correct answer is: Shopping campaign (1) Display campaign (3) App
Read moreMary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Search, Display, Video, App, and Access Search, Display, TV, Shopping, and App Social, Display, Video, Shopping, and App Search, Display,
Read moreMary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants
Read moreMarta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks The correct answer is: Maximize
Read moreMarisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?
Search Shopping Video Display The correct answer is: Shopping CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreMarie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding The correct answer is: Conversion-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM
Read moreMaria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance
Read moreMandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
It places Mandy’s ads against the most relevant content by using best-in-class intent signals. It makes it possible for her
Read moreLucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences The correct answer is: Demographic targeting Affinity audiences CLICK
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