What are two reasons a marketer might use responsive display ads? Choose two.
Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. Guidance: Give instruction
Read moreAuthor: Jane Hanson
What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
Parents of infants Golf enthusiasts Men and women, ages 35 to 44 People looking to buy a car TV comedy
Read moreWhat are two benefits of automated bidding? (Choose two.)
Higher CPAs Cross analysis Guaranteed results Time saving Competitive analysis The correct answer is: Cross analysis Time saving CLICK HERE
Read moreWhat are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions,
Read moreViktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding The correct answer is: Revenue-focused bidding CLICK HERE TO DOWNLOAD FULL EXAM
Read moreUsing the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Ad extensions Keywords Bids Ads Budgets The correct answer is: Bids CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
Read moreTrina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input.
Read moreTrevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Search Shopping Display Video The correct answer is: Display CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreTrevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions. Google
Read moreThelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
Demographic targeting Affinity audiences In-Market audiences Custom Affinity audiences The correct answer is: Demographic targeting CLICK HERE TO DOWNLOAD FULL
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