Assets help give users which two things they want to get out of their search queries?
They provide relevant information. They provide product and service comparisons. They provide attractive imagery. They provide information based on their
Read moreAuthor: Jane Hanson
You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the
Read moreLeo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight
Read moreWhat are the two current keywordless campaign types that marketers can use to drive incremental reach?
Dynamic Search Ads Expanded text ads Performance Max Responsive search ads The correct answer is: Dynamic Search Ads Performance Max
Read moreOnce you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive
Read moreAfter running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
The campaign’s budget needs a 22% raise to be fully optimized. 22% of the revenue she allocates to her campaign
Read morePete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission.
Read moreWhich two asset types can also be served as account-level automated assets?
Dynamic sitelinks Dynamic callouts Promotional callouts Call asset The correct answer is: Dynamic sitelinks Dynamic callouts CLICK HERE TO DOWNLOAD
Read moreYou’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear
Read moreWhich of these are three efficient ways that marketers can apply recommendations that affect optimization score?
Reviewing and applying individual recommendations within each of the categories Opting in to apply particular recommendations automatically Reviewing and applying
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