What’s an advantage of using Smart Bidding with broad match?
It uses landing pages to decide which auctions to compete in so that a person is competing in the right
Read moreAuthor: Jane Hanson
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Video Display Shopping Search The correct answer is: Search CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreRashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) The correct answer is: Target impression
Read moreBrenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors
Read moreYou’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?
Its integration with other budgeting software, such as QuickBooks Its reliance on machine learning for forecasting purposes A way to
Read moreGoogle Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which
Read moreIn which two ways does optimization score help marketers succeed?
It determines which campaigns should be prioritized for improvements. It speeds up the implementation for enhancements to campaigns. It documents
Read moreYour client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
Default bid amount Device types Country targets Delivery times The correct answer is: Default bid amount Country targets CLICK HERE
Read moreYour company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your ads will be placed on all search engines. With Google Ads, you always pay using cost-per-reach, predetermined by your
Read moreWhich two asset types may also be served as automated assets at the account level?
Dynamic callouts can also be served as account-level automated assets. Dynamic sitelinks can also be served as account-level automated assets.
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