How does value-based bidding work?
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by
Read moreAuthor: Jane Hanson
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing
Read moreSwee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts
Read moreWhat’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
Ad quality determines this. It’s based on ad and website relevance. Bids determines this. It’s based on how much marketers
Read moreAn electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
Their ad will appear if the search terms have the same meaning as the keyword. Their ad will appear if
Read moreAn online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?
Sales Product and brand consideration Brand awareness and reach Leads The correct answer is: Leads CLICK HERE TO DOWNLOAD FULL
Read moreA Search ad’s auction-time ad quality is affected by three factors. What are they?
Ad relevance affects auction-time ad quality. Bidding strategy affects auction-time ad quality. Ad Rank affects auction-time ad quality. Expected clickthrough
Read moreTrevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
Display Search Shopping Video The correct answer is: Display CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreAn advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than
Read moreWhat are three signals broad match uses to match Search ads with queries?
Interests Device Geographic Language Smart Bidding The correct answer is: Geographic Language Smart Bidding CLICK HERE TO DOWNLOAD FULL EXAM
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