Which Of The Following Statements Best Describes How To Think Of The Website In Relation To Other Departments?
The website is a tool that can be used by all departments to scale and hit individual department goals. Other
Read moreAuthor: Jane Hanson
Fill In The Blank: The Primary Goal Of The Continuous Improvement Stage Is To _______.
run conversion rate optimization on existing pages. keep the website content, platform, and plug-ins up to date. to collect data so you
Read moreWhich Statement Best Describes The Purpose Of The Strategy Stage?
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Gain a
Read moreFill In The Blank: Growth-Driven Design Is A Smarter Approach To Web Design That ____________, ____________, And ____________.
reduces frustration and risk, drives optimal results using data, improves the entire company by using the website as a tool
Read moreWhy Is The “Expand” Theme Important To Consider When Thinking Of The Website As A Tool For Company-Wide Growth?
It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the
Read moreWhat Is The Difference Between Growth-Driven Design And Conversion Rate Optimization (CRO)?
Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily
Read moreTrue Or False? The Two Primary Focus Areas Of The “Optimize” Theme Are Conversion Rate Optimization And Personalization.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Growth-Driven
Read moreWhich Focus Area Is Often Worked On Directly After Your New Launch Pad Website Goes Live?
You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and reduce
Read moreSelect The Definition That Best Describes The “Establish” Theme.
The core foundational activities you need to do once you’ve built something new. The process of internal marketing within your
Read moreEach Focus Area Has A Specific Focus Metric Associated With It. Which Of The Following Best Describes What A Focus Metric Is?
A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress
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