Author: Jane Hanson

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET To see all the questions

It gives you direction to achieve your goals. It allows you to identify the tactics you’ll use. It helps you

corporate identity goals content audit previous marketing initiatives The correct answer is: goals CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS

Discuss any discrepancies in your questionnaire findings Explain how inbound marketing will help your client reach these goals Ask about

Specific Documented Approved by the client Based on their competitor’s performance The correct answer is: Based on their competitor’s performance

business, marketing sales, business sales, marketing business, sales The correct answer is: sales, business CLICK HERE TO DOWNLOAD FULL EXAM

It’s not uncommon for clients to have difficulty tracking numbers, so accept this and move along to the next step.

What does success look like to you? What is your sales target for the next quarter? What is your current

True – only the key stakeholders like the CEO and CMO will have a say in setting goals. Therefore only

Quick wins help show immediate value and ROI to your clients. Quick wins are the only way to build client