Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Media mix model Attribution Machine learning Cross-channel The correct answer is: Media mix model CLICK HERE TO DOWNLOAD FULL EXAM

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You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.

You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager

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