Which of the following is a key strategy for distributing your video content?
Share videos across all of your digital marketing tools Pick one primary place to share your video content Trust word-of-mouth to drive
Read moreAuthor: Jane Hanson
When creating video marketing content on a budget, what is the first thing you should consider doing?
Shooting as much as you can and culling it later Finding editing software Finding equipment to use Planning your content
Read moreWhich of the following is the most accurate analogy for a display advertising network?
A targeting option for publishers A marketplace between online publishers and advertisers A payments system for online ad campaigns A
Read moreWhich form of targeting would you use to display ads to people who have previously visited your website?
Search advertising Reacquiring Readvertising Retargeting The correct answer is: Retargeting CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreWhen advertisers run online ads that typically include an image for people to click on, it’s called…
Search Engine Optimisation Banner advertising Display advertising Webpage advertising The correct answer is: Display advertising CLICK HERE TO DOWNLOAD FULL
Read moreWhen looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
% of people that made a purchase after receiving the email % of people that opened the email out of
Read moreBuilding a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Your audience’s data Your audience’s interests You audience’s available income Your audience’s offline behaviour The correct answer is: Your audience’s
Read moreLocal directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
Research competitors Create a listing Create an ad Post a link The correct answer is: Create a listing CLICK HERE
Read moreWhat are the benefits of using social media when looking to advertise your business locally?
People trust local businesses on social media You can target ads to a specific local audience You can make video
Read moreThere are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
People on niche platforms are more likely to engage with you Your content will be put in front of specific
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