Based On The Data Below, Which Is The Most Effective Advertising Campaign? (Duplicate 1)
Campaign 1 because it drove more leads Campaign 1 because it has a lower lifetime value Campaign 2 because it
Read moreAuthor: Jane Hanson
Scenario: You Want To Run An A/B Test For An Ad Campaign. Which Of The Following Are Examples Of What You Could Experiment With?
Creative Audiences Landing pages All of the above The correct answer is: All of the above CLICK HERE TO DOWNLOAD
Read moreIn What Order Should The Steps To Conduct A Marketing Experiment Be Completed?
Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results Choose measurement metrics, collect
Read moreIf You Want To Know Which Marketing Effort Is Attracting People To Your Brand, Which Attribution Model Should You Use?
Linear First-touch Last interaction Simple decay The correct answer is: First-touch CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources:
Read moreIf Your Business Has A Short Buying Cycle, Which Attribution Model Should You Use?
First and last First-touch Linear Simple decay The correct answer is: Simple decay CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreA/B Testing (Split Testing) Is The Process Of:
collecting data and user insights on the performance of online advertising campaigns running marketing experiments to see which version of
Read moreWhat Ad Tracking Method Should You Use To Retarget People On Social Media Who Have Visited Your Website?
UTM parameters Tracking pixels HTTP cookie Demographic targeting The correct answer is: Tracking pixels CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhat Enables Buyers Of Digital Advertising Inventory To Manage Multiple Ad Exchanges Through One Interface?
Advertising platform Demand-side platform Keyword manager Targeted advertising manager The correct answer is: Demand-side platform CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreFill In The Blank: Automated Bidding Is Powered By _____.
HTTP cookies virtual reality machine learning ad tracking The correct answer is: machine learning CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhat Is Ad Rank?
A value used to determine your ad position The maximum amount of money you’re willing to pay for a desired
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