Why are leading indicators considered “manageable” metrics?
They measure the efficiency of sales managers. Sales managers can actively influence them with their teams. They help salespeople “manage”
Read moreAuthor: Jane Hanson
Which of the following are examples of revenue metrics? Select all that apply.
Year-over-year growth Deals won/lost Revenue by product line MQL to SQL conversion rate The correct answer is: Year-over-year growth Revenue by product
Read moreWhat happens in the engage stage of the inbound methodology?
You attract visitors with useful content and eliminate barriers as they try to learn about your company. You explain the
Read moreWhen would you use a contact create attribution report?
To understand which marketing and sales activities are generating revenue for your business. To analyze your object data, including contacts,
Read moreWhich of the following topics are beneficial to review at a smarketing meeting? Select all that apply.
Strategy or trend spotlights Team champions Performance of sales enablement efforts Review of SLAs The correct answer is: Strategy or
Read moreFill in the blank: A service level agreement (SLA) is an agreement between __________.
your marketing and sales on the definitions of MQL and SQL a service provider and its customer that guarantees a
Read moreWhen a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:
Your paid social ads campaigns. Your tracking URLs. Your email campaigns. A search engine, like Google or Bing. The correct
Read moreIf a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
A link on a different website Your pay-per-click ads Directly typing your URL into their browser A search engine like Google or
Read moreFill in the blank: Exit rate shows the percentage of sessions _________.
that started on a particular page. started and ended after 30 minutes of inactivity. who land on a particular page
Read moreFill in the blank: UTM parameters _____________.
are bite-sized data tables databases split data into to streamline storage, management, and reporting. are tags you can add to the end
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