What model represents the hierarchical structure of a Google Analytics account?
Property > Account > View Account > Property > View View > Account > Property Account > View > Property
Read moreAuthor: Jane Hanson
If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
Funnel exploration Conversion paths Model comparison Segment overlap The correct answer is: Model comparison CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhich Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?
Subproperties Organizations Data streams Roll-up properties The correct answer is: Roll-up properties CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Read moreYou want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?
Explore Reports Advertising Configure The correct answer is: Advertising CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhich of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
Google Ads can use these conversions to adjust and optimize your ad copy Google Ads can use these conversions to
Read moreYou’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
Data import Modify event Measurement Protocol HTTP request The correct answer is: Measurement Protocol CLICK HERE TO DOWNLOAD FULL EXAM
Read moreIf you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?
One property with one web data stream for your website and two app data streams, one for iOS and the
Read moreIf you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
Session Event Product User The correct answer is: User CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreYou generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?
A metric An event A user A dimension The correct answer is: A dimension CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhich of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
Segment overlap Free form Funnel exploration Cohort explorations The correct answer is: Funnel exploration CLICK HERE TO DOWNLOAD FULL EXAM
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