What’s a best practice when writing a description for a Search Ad?
Including a call to action Highlighting the business hours Comparing the business to competitors Including a customer quote The correct
Read moreAuthor: Jane Hanson
A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “website traffic” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
An increase in online sales through the store’s website More customers learning about the store’s products on the website The
Read moreWhy is creating three or more Search Ads per ad group a best practice?
Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction. Having more
Read moreYou manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
Customers who participated in the brand’s most recent holiday sale Lapsed customers who haven’t purchased from the brand in the
Read moreA retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)
The manager can serve on new, relevant queries. The manager won’t need to use keywords when on the broad-match setting.
Read moreWhat’s a benefit of using Customer Match audience solutions?
Having the ability to develop and segment lists based on demographics Using your first-party data to reconnect with previous customers
Read moreLeo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight
Read moreWhich three universal extensions should marketers use to enhance their ads?
Sitelinks, price extensions, app extensions Sitelinks, call extensions, location extensions Sitelinks, structured snippets, callout extensions Sitelinks, call extensions, callout extensions
Read moreWhat are two best practices for creating ads? (Choose two.)
Include three to five ads and at least three extensions in each ad group. Separate each ad into an individual
Read moreWhat’s a best practice when writing a headline for a Search Ad?
Providing the full URL in the headline Highlighting the business hours Including at least one keyword in the headline Including
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