An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

  • Target ROAS (return on ad spend)
  • Target CPA (cost per acquisition)
  • Enhanced CPC (cost-per-click)
  • Cost per engagement

The correct answer is:

  • Target ROAS (return on ad spend)
  • Target CPA (cost per acquisition)

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Display Certification Course

To see all the questions and correct answers of the Google Ads Display Certification Exam, Click HereGoogle Ads Display Certification Answers

x