An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- Target ROAS (return on ad spend)
- Target CPA (cost per acquisition)
- Enhanced CPC (cost-per-click)
- Cost per engagement
The correct answer is:
- Target ROAS (return on ad spend)
- Target CPA (cost per acquisition)
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Sources: Google Ads Display Certification Course
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