Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

• Ads used in identical ways, on the same channels, and directed at the same audience.
• Ads with exposed groups, on the same message, and directed at the same ​
• Ads with unexposed groups, on the same budget, and directed at the same audience.
• Ads with unexposed groups, on the same channels, and directed at the same audience.

The correct answer is:

• Ads used in identical ways, on the same channels, and directed at the same audience.

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Sources: Google Ads Measurement Certification Assessment Course

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