A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?
- Target return on ad spend (tROAS)
- Target impression share
- Target cost-per-acquisition (tCPA)
- Maximize clicks
The correct answer is:
- Maximize clicks
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Sources: Google Ads Search Certification Course
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