A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.
Enhanced conversions for web uses third-party data to unlock more powerful bidding.
Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

The correct answer is:

Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

Sources: Google Ads Measurement Certification Assessment Course

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