A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
- The marketer should use conversion value-per-click.
- The marketer should use conversion rate.
- The marketer should use conversion value-per-cost.
- The marketer should use cost-per-conversion.
The correct answer is:
- The marketer should use conversion rate.
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Sources: Google Ads Measurement Certification Assessment Course
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