A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
- By lowering the cost of the flower arrangements to increase margin.
- By raising the revenue to increase demand.
- By lowering the price of the flower arrangements to increase demand.
- By raising the margin on the arrangements to increase revenue.
The correct answer is:
- By lowering the price of the flower arrangements to increase demand.
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Sources: Google Ads Measurement Certification Assessment Course
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