A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
- Demographic Audiences
- In-Market Audiences
- Affinity Audiences
- Dynamic Remarketing
The correct answer is:
- Demographic Audiences
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Sources: Google Ads Display Certification Course
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