How does experimentation contribute to a best-in-class measurement approach?
- Experiments are a way to validate and test insights.
- Experiments are used to drive a macro budget strategy.
- Experiments help assign credit across touchpoints.
- Experiments assist in the collection of multiple data points.
The correct answer is:
- Experiments are a way to validate and test insights.
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Sources: Google Ads Measurement Certification Assessment Course
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