What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

  • You could turn off the ads to stop traffic.
  • You could use more general keywords.
  • You could reduce campaign budgets.
  • You could add more negative keywords.

The correct answer is:

  • You could add more negative keywords.

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Sources: Google Ads Measurement Certification Assessment Course

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