A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

• target cost–per–acquisition (CPA) bidding
• cost–per–click (CPC) bidding
• cost–per–day (CPD) bidding
• viewable cost–per–thousand impressions (vCPM) bidding

The correct answer is:

• target cost–per–acquisition (CPA) bidding

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Sources: Google Ads Display Certification Course

To see all the questions and correct answers of the Google Ads Display Certification Exam, Click Here – Google Ads Display Certification Answers.