You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
- Customers who participated in the brand’s most recent holiday sale
- Lapsed customers who haven’t purchased from the brand in the previous year
- Customers who have purchased at the retailer’s outlet location
- Customers who are members of the company’s loyalty program
The correct answer is:
- Customers who are members of the company’s loyalty program
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Sources: Google Ads Search Certification Course
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